Florentin · Human + machine
One person answers for the result.
The system exists to multiply his capacity, not to replace him.
Florentin judges and ships. Valhalla watches and prioritises. Florentin AI explains. Three roles that are never confused — and one name on the invoice.
Valhalla finds it. You approve it. Florentin ships it.
Direct access to Florentin. Powered by a system built to multiply his capability.
Florentin Purcea
Judgment. Strategy. Accountability.
I decide what is worth building and how. I execute every session. I answer for the result.
Valhalla
Monitoring. Intelligence. Memory. Prioritisation.
My system scans your business continuously, with evidence, remembers every decision and puts what matters first. It does not guess; when it does not know, it says "unknown".
Florentin AI
Conversation. Discovery. Explanation.
The front door: it answers questions about Guided Optimisation, helps you describe your problem and brings the relevant proof into the conversation. The human is one tap away.
- years in digital advertising
- 15+
- agency founded
- 2008
- advertising accounts run every day
- 12
- next-generation websites built in 2026
- 12
- legacy URLs kept in one migration — none lost
- 207
- Based in
- Bucharest
Florentin
From performance marketing to systems. From systems to products. From products to AI.
I started in performance marketing in the late 2000s and founded a digital agency in 2008. For fifteen-plus years the job was the same: make advertising pay, and prove it with numbers.
Somewhere along the way the tools stopped being enough. Reports took days, tracking lied, and every "automation" was a person clicking. So I started building the systems myself — first for my clients, then for the agency, then as products.
Today I build AI-powered digital systems: an advertising operating system that runs twelve accounts, a dozen next-generation websites, assistants that never invent facts, automations with approvals and audit trails, a rendering engine that respects architectural truth, and the control plane that watches all of it.
The two sentences I work by: technology without business understanding doesn't matter, and marketing without systems doesn't scale.
Technology without business understanding doesn't matter.
Marketing without systems doesn't scale.
How we work
One loop. Five steps. The same every time.
You see every step in the portal; I answer for each one.
- 01FindValhalla scans
Your website, ads, tracking, search and AI visibility, continuously. Every finding becomes a recommendation with a why and an expected result.
- 02Approveyou decide
Approve, discuss or not now. Nothing starts without you; what you approve enters the queue, in the place its impact earns.
- 03Workone 10-hour session
One active session at a time, one objective written down first. You watch progress live in the portal.
- 03.1DiscoveryI read what Valhalla found and what you approved, and write down what "done" means for this session: one objective.
- 03.2PreparationAccess, backups, a staging copy where needed. Nothing changes in production yet.
- 03.3WorkingThe focused 10-hour block. One active session, never two; you watch progress live in the portal.
- 03.4TestingEvery change verified end to end: the test booking, the tag firing, the page measured. What does not pass does not ship.
- 04Shipverified by Valhalla
Staging first, production only with your go. Reversible, logged; then Valhalla checks that the fix holds.
- 05Measurebefore → after
After 14–30 days, the real result: delivered, observed or attributed, never invented. Then the loop starts again.
What else I build
Outside the subscription: experiments, demos and what is in progress now.
Curious
See what Valhalla would improve
Enter your website. Ten seconds, public data only, no account.
Interested
Ask Florentin AI
It knows Guided Optimisation, Valhalla and the proof. It answers in context and brings the human when it matters.
Ready
Start Guided Optimisation
standard price €2,000€600€2,000 a month, final price · 4 focused sessions · your Opportunity Map within 48 hours of activation. Fill in your company in a minute, get the pro-forma.