Purceas

Frequently asked.
Straight answers, no asterisks.

01What is "one session"?

A focused 10-hour block with one clear objective, deliverables and validation. You get 4 a month, one a week, one active at a time. What does not fit is split honestly into "part 2", never silently overrun.

02Can I approve 30 things at once?

Yes. Approval puts them in the queue in their computed place; capacity is visible (used / left). Nothing is lost, nothing is falsely promised.

03What happens when something breaks?

You press "Something is broken". Validated emergencies suspend the current session and start a short one; then I resume exactly where I left off. Everything is logged.

04Is there a minimum term?

No. Monthly subscription, with 30 days' notice if you want to stop. For large builds (over one month of capacity) — 6 months minimum, so it is fair for both of us.

05Do I pay before seeing anything?

Yes. You pay by bank transfer, against a pro-forma invoice. The first month is paid at activation. The Opportunity Map arrives within 48 hours of activation, then we talk on the phone. Valhalla Pulse, the public scan of your website, stays free.

06What is not included?

Media budget, licences, paid APIs and on-site production — at cost, transparent, with a receipt in the portal and approval above the threshold.

07Are all the services really included?

Yes. PPC, SEO, GEO, website, AI, chatbots, automation, tracking, e-commerce, software — all inside the same subscription. Not included: media budget, licences and paid APIs, which pass through at cost. There is no "Pro tier".

08Can we work on PPC and the website in the same month?

Yes. You have 4 sessions a month and each can have a different focus. A typical month: ads, tracking, website, GEO. Valhalla proposes the order by impact; you confirm it.

09Can I have two sessions running at once?

No, and that is deliberate. One active session at a time means one clear objective, verifiable delivery and no context switching. Emergencies are the exception: they suspend the current session, get fixed, then we resume exactly where we left off.

10What happens if I do not use a session?

It rolls over, for at most 1 month. It is never silently lost: Valhalla always proposes what the next session should be, so one rarely stays unused.

11What about large projects?

They are split honestly into sessions, with pages or features live after each one. Builds that exceed one month of capacity carry a 6-month minimum, so it is fair for both of us.

12Is the Google Ads budget included?

No. Media budget is paid directly to the platforms (Google, Meta, TikTok, LinkedIn), from your account. The subscription covers the work: strategy, build, optimisation, tracking, reporting.

13Are APIs included?

Paid APIs (AI models, data, third-party services) pass through at cost, on your invoice, with a receipt in the portal. Above €100/month I ask for approval first. The infrastructure I build on (Workers, databases) is usually on a free or near-free tier.

14Who does the work?

I do, Florentin. I execute every session personally, with Valhalla behind me for monitoring, prioritisation and memory. There are no rotating juniors and nothing is outsourced.

15Can I cancel?

Yes. You cancel with 30 days' notice; we work normally until the last day. If you stop, you export your data, the accounts stay yours and my access is closed; the systems built in Valhalla stop with the subscription.

16Is VAT added to the price?

No. The service price is final — the company is not VAT-registered, so nothing is added on top. The ad budget and licences you pay directly, at cost.

17Who owns the accounts, the data and the systems?

Your accounts (Google Ads, Meta, Analytics, Search Console), the domain and the data stay in your company's name; I only get access. The systems I build (code, automations, AI agents, dashboards) run inside Valhalla and you use them for as long as you subscribe. The systems stay in Valhalla so I can keep them updated, monitored and fixed month after month, without you paying for a new project each time. You export the data from the portal at any time.

18What happens to access if I cancel?

You cancel with 30 days' notice; we work normally until the last day. If you stop, you export your data, the accounts stay yours and my access is closed; the systems built in Valhalla stop with the subscription. You export the data from the portal; you can also revoke my access to your accounts yourself, without asking me.

19Do you have a data processing agreement (DPA)?

Yes. A data processing agreement (DPA, GDPR art. 28) is signed on request. Tell me and it comes together with the contract.

20Who issues the invoice?

Invoiced by IDEAL GENIUS ADVANCE SRL, Romanian tax ID 37213946, J40/3407/2017. You get the pro-forma before you pay anything, then the invoice.

21How do I pay?

You pay by bank transfer, against a pro-forma invoice. The first month is paid at activation. Then monthly or, if you choose annual, 11 payments for 12 months. The Opportunity Map arrives within 48 hours of activation, then we talk on the phone.

22How fast do I get an answer?

I usually reply the same working day. Emergencies (site down, broken checkout, tracking stopped) jump ahead of any other work, through the "Something is broken" button in the portal.

23How do I see what is being worked on?

In the portal: Now (what we work on right now and what waits for you), Plan (what comes next, and when), History (what shipped and what it did). Plus a Friday summary and a monthly recap. No status meetings.

Guided Optimisation

One subscription. The whole digital department.

standard price €2,000€600€2,000/month

2027 starts now · −70% until 31 December 2026, then €2,000/month

  • 4 sessions a month
  • 10 hours / session
  • Every capability
  • One active focus at a time

The service price is final, no VAT added; the ad budget and licences you pay directly, at cost. Monthly, 30 days' notice to cancel · annual: 11 payments for 12 months · large builds: 6-month minimumMonthly subscription, with 30 days' notice if you want to stop.

standard price €2,000€600€2,000/monthStart