Purceas

A service inside Guided Optimisation

Google Ads & paid ads

An operating system for advertising, not a dashboard.

Google, Meta, TikTok, LinkedIn, GA4, GTM and Merchant Center in one governed system: daily sync of every account, tracking verified, anomalies detected before they cost money, weekly read-only checks with evidence, recommendations with a decision log, budgets allocated from data, creatives measured for fatigue. Every change proposed, approved, executed once, measured, reversible.

What a session here ships

ONE SESSION · 10h
  • Campaign intelligence across Google, Meta, TikTok, LinkedIn
  • Conversion tracking, GA4, GTM, Consent Mode v2, Merchant Center
  • Attribution, reporting and automated weekly Excel packs
  • Anomaly detection and campaign monitoring
  • Recommendations, budget allocation, creative analysis
  • Governed automation with approvals and rollback

Where it applies

E-commerce · Lead generation · Clinics · Financial services · Marketplaces · Agencies

Ad budget turned into customers, not just clicks.

In short: We build and run campaigns on Google, Meta, TikTok and LinkedIn, watched every day.

Example: An account reported 1,891 leads. Once the tracking was fixed, about 180 were real. The budget then went where customers came from.

How we would start: A conversion and campaign-structure audit: what is counted wrong and where money leaks. An example first session, not a guaranteed result.

Proof

Facts, not promises.

  • Runs every day for 12 businesses, with 5 daily/weekly automations
  • A weekly check proven by tests to be unable to change anything in an account
  • Found a lead event firing on cookie consent that had inflated one account's leads 10× for months: 1,891 reported, ~180 real
Technical details
  • 24 production workers; 281 governed tools per account
  • Read-only rule engine with 15 rules, verified by structural tests
  • Daily sync into an owned database; decision log: proposed → approved → executed once → measured → reversible
ads-os · 12 accounts · synced 05:10 UTCdemo · fictional data
Spend 7d€12,480+4%
Leads 7d318+11%
CPL€39−6%
Findings3

Findings (read-only)

Delivery stopped · Search — BrandRule 16 · 0 impressions for 48h · evidence attached
Lead event fires on consentGTM trigger · 92% of "leads" have no form submit
Budget-limited · Shopping — CoreRule 3 · lost IS 42% · ROAS above target

Decision ledger

Proposed+20% budget · PMax — Best sellersawaiting approval
ApprovedNegative "free" · Search — Genericexecuted once · 14 Sep
MeasuredPause ad group "Wardrobes" (self-blocking)CVR 0.03% → 1.9% · 7 days
month pacing
58% · day 18/30
Google AdsMetaTikTokLinkedInGA4GTMMerchant CenterSearch Console

FAQ

Frequently asked

Is this a tool or a service?

A service, with a system behind it. The system watches the accounts continuously; I read what it finds and you decide what we change. It is part of the Guided Optimisation subscription.

Can it change my campaigns without asking?

Only within the autonomy level you set. By default every change is a proposal you approve; the weekly check itself is read-only by construction.

Start

See how we optimise ads

4 sessions of 10 hours a month, one active at a time. This service is included, like every other. A large project is split across several sessions.

Guided Optimisation

One subscription. The whole digital department.

standard price €2,000€600€2,000/month

2027 starts now · −70% until 31 December 2026, then €2,000/month

  • 4 sessions a month
  • 10 hours / session
  • Every capability
  • One active focus at a time

The service price is final, no VAT added; the ad budget and licences you pay directly, at cost. Monthly, 30 days' notice to cancel · annual: 11 payments for 12 months · large builds: 6-month minimumMonthly subscription, with 30 days' notice if you want to stop.

Try the demo