Academy 45 lessons and tutorials
Learn how your business's digital actually works.
Free. Current. Plain language.
Short lessons with worked numbers, written by someone who runs accounts and websites every day. Every lesson also says what Valhalla does about the topic.
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01How the Google Ads auction works (and why the highest bidder does not win)Ad Rank, Quality Score, actual CPC. What happens in the milliseconds between a search and the ad shown — explained without jargon.Google Ads · Lesson · 6 min · Beginner · Updated 28 Sept 2026✓02How a Meta Ads account is structured in 2026: campaign, ad set, ad — and what actually mattersThe three levels, Advantage+ vs manual, broad vs interests, creative as the real targeting lever, budget and the learning phase, what to look at in the first 7 days.Meta Ads · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓03Website speed and Core Web Vitals: what you pay for twice when the page is slowLCP, INP and CLS explained for a business owner. How to measure properly, the usual culprits and what a fix session looks like.Websites · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓04CRO fundamentals: from traffic to customers, without guessingWhat a conversion is for your business, the 5 usual leaks in the funnel, why qualitative comes before quantitative and when an A/B test does (not) make sense.CRO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓05The technical SEO foundation: what has to work before any contentCrawlability, indexing, speed, mobile, URLs and redirects. The invisible things that decide whether Google can find and show you — and how to check them in Search Console.SEO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓
Most popular
01Conversion tracking that automated bidding can trustGoogle Ads · Lesson · 6 min · Intermediate · Updated 28 Sept 2026✓02What GEO is: how to get cited inside AI answersGEO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓03How to approve a recommendationValhalla · Tutorial · 3 min · ▶ video 0:29 · Beginner · Updated 8 Oct 2026✓04How the queue worksValhalla · Tutorial · 3 min · ▶ video 0:27 · Beginner · Updated 8 Oct 2026✓05How the 4 monthly sessions workGuided Optimisation · Tutorial · 3 min · Beginner · Updated 8 Oct 2026✓
Learning paths
- Performance MarketingFrom the first Google Ads auction to correctly measured conversions and pages that convert.0/6 · Beginner
- AI for businessFrom basics to chatbots, RAG, agents and automations that run with governance.0/6 · Beginner
- Search visibilityTechnical SEO, GEO, structured data and the entity architecture that makes you visible inside AI answers.0/5 · Intermediate
- Measure everything correctlyTracking checklist, GTM, Consent Mode v2, key events and server-side tagging.0/5 · Intermediate
For beginners
01How the Google Ads auction works (and why the highest bidder does not win)Google Ads · Lesson · 6 min · Beginner · Updated 28 Sept 2026✓02How a Meta Ads account is structured in 2026: campaign, ad set, ad — and what actually mattersMeta Ads · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓03Your first TikTok Ads campaign for a Romanian SME: a guide without wasted budgetTikTok Ads · Guide · 5 min · Beginner · Updated 28 Sept 2026✓04Website speed and Core Web Vitals: what you pay for twice when the page is slowWebsites · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓05CRO fundamentals: from traffic to customers, without guessingCRO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓06Conversion checklist for a Romanian online storeE-commerce · Guide · 6 min · Beginner · Updated 28 Sept 2026✓
For advanced readers
01Conversion tracking that automated bidding can trustGoogle Ads · Lesson · 6 min · Intermediate · Updated 28 Sept 2026✓02Performance Max: when it makes sense and how to keep it under controlGoogle Ads · Lesson · 5 min · Advanced · Updated 28 Sept 2026✓03Meta Conversions API: why the pixel alone is not enough and what a correct setup looks likeMeta Ads · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓04Website architecture that grows with you (and does not hold you hostage)Websites · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓05E-commerce tracking and feeds: GA4 events, Merchant Center and the revenue that does not matchE-commerce · Lesson · 6 min · Intermediate · Updated 28 Sept 2026✓06Content that ranks and converts: intent, structure, evidenceSEO · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓
Latest changes
8 Oct 2026How to approve a recommendationValhalla · Tutorial · 3 min · ▶ video 0:29 · Beginner · Updated 8 Oct 2026✓8 Oct 2026How the queue worksValhalla · Tutorial · 3 min · ▶ video 0:27 · Beginner · Updated 8 Oct 2026✓8 Oct 2026How the next session is chosenValhalla · Tutorial · 3 min · ▶ video 0:23 · Beginner · Updated 8 Oct 2026✓8 Oct 2026How to use the Valhalla portalValhalla · Tutorial · 3 min · ▶ video 0:23 · Beginner · Updated 8 Oct 2026✓
What changed on the platforms
- 15 Sept 2026AI bots: search bots get you cited, training bots do not. Cloudflare now blocks some by defaultValhalla · affected clients are checked automatically
- 2 Aug 2026AI Act: transparency rules apply from August 2026; high-risk rules pushed to December 2027Valhalla · affected clients are checked automatically
- 2 Aug 2025AI Act: the first obligations apply; chatbot transparency is nextValhalla · affected clients are checked automatically
- 28 Jun 2025The European Accessibility Act applies to online shops and digital servicesValhalla · affected clients are checked automatically
Valhalla tutorials
01How to approve a recommendationTutorial · 3 min · ▶ video 0:29 · Beginner · Updated 8 Oct 2026✓02How the queue worksTutorial · 3 min · ▶ video 0:27 · Beginner · Updated 8 Oct 2026✓03How the next session is chosenTutorial · 3 min · ▶ video 0:23 · Beginner · Updated 8 Oct 2026✓04How to use the Valhalla portalTutorial · 3 min · ▶ video 0:23 · Beginner · Updated 8 Oct 2026✓05How to add a request (and when it is an emergency)Tutorial · 3 min · ▶ video 0:29 · Beginner · Updated 8 Oct 2026✓06How to see what was deliveredTutorial · 3 min · ▶ video 0:27 · Beginner · Updated 8 Oct 2026✓
All tutorialsAI & GEO
01What GEO is: how to get cited inside AI answersGEO · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓02Structured data for AI search: schema.org, JSON-LD and what Google really shows in 2026GEO · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓03Entity architecture: one version of the truth about your businessGEO · Lesson · 6 min · Advanced · Updated 28 Sept 2026✓04AI for business: what a language model actually does (and what it does not)AI · Lesson · 5 min · Beginner · Updated 28 Sept 2026✓05RAG explained for business: how AI answers from your documents, not from imaginationAI · Lesson · 5 min · Intermediate · Updated 28 Sept 2026✓
All categories
Advertising
Measurement
Visibility
AI & automation
Website & conversion
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