Purceas
Search⌘KROENStart nowStart

Product · Guided Optimisation

Everything digital in your business.
One system. One subscription.

PPC, SEO, GEO, website, AI, automation, tracking, software. Valhalla finds what is worth improving, you approve with one tap, I ship it in 10-hour sessions, one active at a time. The result is measured. The loop starts again.

Start with €600Start Guided OptimisationAnalyse my business

standard price €2,000€600€2,000 a month

2027 starts now · −70% until 31 December 2026, then €2,000/month

  • 4focused delivery sessions
  • 10hhours each
  • 40hhours of monthly capacity
  • 1active focus at a time

01 The loop

Five steps. The same rhythm, every month.

Valhalla finds it. You approve it. Florentin ships it. The result is measured, and the next most important thing is already waiting for your approval.

Try the portalThe real portal, with a fictional clinic. No account, 2 minutes.

See your month in the portal

The same subscription moves where your business needs it.

Month 01 can be ads, tracking, website and GEO. Month 02 — automation, AI, SEO and the website again. One active focus at a time; Valhalla proposes the order, you confirm it.

Month 01
  1. Session 01Ads
  2. Session 02Tracking
  3. Session 03Websiteworking
  4. Session 04GEO
Month 02
  1. Session 01Automation
  2. Session 02AI
  3. Session 03SEO
  4. Session 04Website
4focused delivery sessions
10 hours each40 hours of monthly capacity
1active focus at a time
standard price €2,000€600€2,000a month · See full pricing

01FindValhalla scans

Valhalla finds what costs you money.

Your website, ads, tracking, search and AI visibility, continuously. Every finding becomes a recommendation with a why and an expected result.

How, in detail 01.1–01.2

Your website, ads, tracking, search and AI visibility, continuously. Every finding becomes a recommendation with a why and an expected result.

  1. 01.1

    Read-only first

    Connections (website, ads, analytics, CRM) are read-only and revocable by you at any time. Valhalla observes; it changes nothing.

  2. 01.2

    A recommendation, not a report

    Every finding becomes one recommendation with a why, an expected result and a computed priority.

02Approveyou decide

You approve with one tap.

Approve, discuss or not now. Nothing starts without you; what you approve enters the queue, in the place its impact earns.

How, in detail 02.1–02.2

Approve, discuss or not now. Nothing starts without you; what you approve enters the queue, in the place its impact earns.

  1. 02.1

    Approval before action

    Nothing runs without your tap. Every recommendation is one decision: approve · discuss · not now.

  2. 02.2

    The queue, in impact order

    What you approve lands in its computed place: critical first, then impact, urgency, confidence and risk, minus effort.

03Workone 10-hour session

Florentin works in 10-hour sessions.

One active session at a time, one objective written down first. You watch progress live in the portal.

How, in detail 03.1–03.3

One active session at a time, one objective written down first. You watch progress live in the portal.

No hourly billing. Capacity is organised into 4 focused 10-hour sessions each month. You pay for the continuity of the system and access to every capability; hours are the transparent capacity mechanism, not the product.

Async by default. No status meetings. No meetings that should have been a message. When a strategic conversation genuinely matters, we talk.

  1. 03.1

    Large builds

    A new website, a product, a migration: split into sessions, with a 6-month minimum so it is fair for both of us. The queue shows the horizon: now · this month · next month · later.

  2. 03.2

    Emergencies

    They run outside the 4 sessions: site down · checkout failing · tracking broken · ads account issue · security incident. A validated emergency suspends the current session, starts a short one, then I resume exactly where I left off.

  3. 03.3

    A second lane / enterprise

    It does not exist yet. One plan, one price, one operator. If your business needs more than one active focus at a time, tell me and I will say honestly whether Guided Optimisation is the answer.

04Shipverified by Valhalla

We ship, and Valhalla verifies.

Staging first, production only with your go. Reversible, logged; then Valhalla checks that the fix holds.

How, in detail 04.1–04.3

Staging first, production only with your go. Reversible, logged; then Valhalla checks that the fix holds.

  1. 04.1

    Staging before production

    Staging first; production only with your go. No exceptions for "it is small".

  2. 04.2

    Reversible changes

    Every change is proposed, executed once, measurable and reversible. The rollback is written before the deploy.

  3. 04.3

    Audit trail

    Every event — scan, recommendation, decision, change — is logged in the portal, with time and author.

05Measurebefore → after

We measure before and after.

After 14–30 days, the real result: delivered, observed or attributed, never invented. Then the loop starts again.

How, in detail 05.1–05.2

After 14–30 days, the real result: delivered, observed or attributed, never invented. Then the loop starts again.

  1. 05.1

    Delivered, observed, attributed

    Three different things, kept apart: what shipped, what moved in the numbers, and what can honestly be tied to the change.

  2. 05.2

    Your data, exportable

    Full export from the portal, any time: recommendations, sessions, measured history. You leave with everything.

Valhalla Simulator

One month, in sixty seconds.

A guided walkthrough on a fictional clinic. Every number is invented; every mechanic is real.

1 / 7demo · fictional data

Nordic Dental · Dental clinic, 2 locations

Valhalla scanned nine areas of the business. The figures are health per area (0–100); "unknown" means not connected yet, never guessed.

  • Websitefine, room to improve71
  • Adshealthy83
  • SEOfine, room to improve64
  • GEOunknown?
  • Analyticshealthy80
  • Trackingneeds attention58
  • AIneeds attention42
  • Automationneeds attention35
  • Commercenot applicable–

3 areas need attention. Valhalla turned them into 4 recommendations.

1 / 7

03 What is included

Everything digital. One subscription.

No tiers, no "that is extra". Only what is genuinely outside the service passes through at cost.

  • Google / Meta / TikTok / LinkedIn Ads — strategy, build, optimisation
  • SEO and GEO (visibility inside AI answers)
  • Website: performance, conversion, new pages, rebuild in sessions
  • AI assistants, knowledge bases, governed automations
  • Tracking, analytics, dashboards, alerts
  • Creative: copy, briefs, ad creatives
  • Product & e-commerce: flows, integrations, catalogue
  • Round-the-clock monitoring + emergencies (site down, checkout, tracking)
  • Portal with queue, sessions, history, health, export
Passes through at cost 5
  • Media budget (Google, Meta, TikTok…)paid directly to the platforms
  • Licences and SaaS (CRM, email, premium hosting)at cost, on your invoice
  • Paid APIs (AI models, data)at cost; approval above €100/month
  • Stock photo/video, commercial fontsat cost
  • On-site video/photo productionseparate quote

Every pass-through cost shows in the portal with a receipt. Nothing is bought on your behalf without approval above the threshold. Third-party costs at cost. The receipt shows in the portal. Above €100 a month, your explicit approval comes first.

04 Fit

Who it is for — and who it is not.

Guided Optimisation works best when…
  • the business spends meaningfully on digital
  • you have a website that matters for sales or leads
  • there is one decision-maker who can approve weekly
  • you want continuity, not a one-off
It may not be the right fit when…
  • you need a full-time on-site team
  • you want a single one-off build and nothing after
  • you cannot make weekly decisions
  • you expect media budget or licences to be included

05 Comparison

Four ways to have a digital department.

The comparison is about structure, not quality. Choose what fits the way you work.

Guided OptimisationAgencyFreelancersIn-house hire
Disciplines coveredads, SEO/GEO, website, tracking, automation, AI — in one subscriptionthose in the contract; depends on the agencyusually one or a few per personthose the person you hire masters
Delivery model10-hour sessions (4 a month), prioritised queueprojects and retainersper project or per hourfull time
Cost and structurefixed monthly: €2,000 a month, final price (no VAT added); media budget and licences separate, at costvariable: hourly, per project or monthly retainerper project or per hour, agreed with eachsalary + taxes + equipment + training
What stays yoursthe accounts, the domain and the data stay in your company's name; the systems built run inside Valhalla for as long as you subscribedepends on the contractdepends on the contractthe company's, under the employment contract
Communicationportal + weekly summaryemails and meetingsvaries, directly with each personinternal, within the team
Capacity40 h/month, one active focus at a timeper contractper availabilityone person, disciplines limited to their skills
When it startsafter the first month is paid; the Opportunity Map within 48 hoursafter a proposal and a contractper availabilityafter hiring and onboarding
Pick a way of working

Guided Optimisation

Disciplines covered
ads, SEO/GEO, website, tracking, automation, AI — in one subscription
Delivery model
10-hour sessions (4 a month), prioritised queue
Cost and structure
fixed monthly: €2,000 a month, final price (no VAT added); media budget and licences separate, at cost
What stays yours
the accounts, the domain and the data stay in your company's name; the systems built run inside Valhalla for as long as you subscribe
Communication
portal + weekly summary
Capacity
40 h/month, one active focus at a time
When it starts
after the first month is paid; the Opportunity Map within 48 hours

Agency

Disciplines covered
those in the contract; depends on the agency
Delivery model
projects and retainers
Cost and structure
variable: hourly, per project or monthly retainer
What stays yours
depends on the contract
Communication
emails and meetings
Capacity
per contract
When it starts
after a proposal and a contract

Freelancers

Disciplines covered
usually one or a few per person
Delivery model
per project or per hour
Cost and structure
per project or per hour, agreed with each
What stays yours
depends on the contract
Communication
varies, directly with each person
Capacity
per availability
When it starts
per availability

In-house hire

Disciplines covered
those the person you hire masters
Delivery model
full time
Cost and structure
salary + taxes + equipment + training
What stays yours
the company's, under the employment contract
Communication
internal, within the team
Capacity
one person, disciplines limited to their skills
When it starts
after hiring and onboarding

For agencies, freelancers and employees the real terms depend on each offer and contract; this is the typical structure, not a ranking.

06 Pricing

One plan. Everything included.

standard price €2,000€600€2,000 a month

2027 starts now · −70% until 31 December 2026, then €2,000/month

If you start today: €600 on 27 October, €600 on 27 November, €600 on 27 December, from 27 January 2027 €2,000/month.

Monthly, 30 days' notice to cancel · annual: 11 payments for 12 months · large builds: 6-month minimum

Guided Optimisation is run by one operator, so the number of active clients is limited.

Start nowSee full pricing

Questions

What is "one session"?

A focused 10-hour block with one clear objective, deliverables and validation. You get 4 a month, one a week, one active at a time. What does not fit is split honestly into "part 2", never silently overrun.

Can I approve 30 things at once?

Yes. Approval puts them in the queue in their computed place; capacity is visible (used / left). Nothing is lost, nothing is falsely promised.

What happens when something breaks?

You press "Something is broken". Validated emergencies suspend the current session and start a short one; then I resume exactly where I left off. Everything is logged.

Is there a minimum term?

No. Monthly subscription, with 30 days' notice if you want to stop. For large builds (over one month of capacity) — 6 months minimum, so it is fair for both of us.

Do I pay before seeing anything?

Yes. You pay by bank transfer, against a pro-forma invoice. The first month is paid at activation. The Opportunity Map arrives within 48 hours of activation, then we talk on the phone. Valhalla Pulse, the public scan of your website, stays free.

What is not included?

Media budget, licences, paid APIs and on-site production — at cost, transparent, with a receipt in the portal and approval above the threshold.

Start from where you are.

Curious, interested or ready. Every path is short.

Ready

Start Guided Optimisation

standard price €2,000€600€2,000 / month · final price

4 focused sessions · your Opportunity Map within 48 hours of activation. Fill in your company in a minute, get the pro-forma.

Start Guided Optimisationor message me on WhatsApp

Curious

See what Valhalla would improve

Interested

Ask Florentin AI

It knows Guided Optimisation, Valhalla and the proof.

standard price €2,000€600€2,000/monthStart