Under constructionDental clinic, Bucharest

A dental clinic site with online booking and an AI assistant

A new site, fast on mobile, with 3-step online booking and an assistant that answers after hours too

How we got there

Issue found
A live site with an LCP of 11.9 seconds, no booking flow, and calls missed after hours.
How we checked
Lighthouse on the production URL, call logs by hour, and a walk through the ad-to-appointment path.
Root cause
A WordPress theme loading everything everywhere, and a business with no digital front desk after 19:00.
What we fixed
40-page rebuild with a treatment navigator, 3-step booking, an AI concierge with medical guardrails and a server-side emergency gate, plus a zero-loss URL map.
Measured Delivered
LCP 11.9 s → Lighthouse 93 / 100 / 100 / 100
Window: staging, 30 end-to-end tests greenCaveat: Built, not launched yet; conversion impact not yet observed.

Before / after · What changed, in numbers.

Before11.9 sLCP on the live WordPress site

System change40-page rebuild with a treatment navigator, 3-step booking and an AI concierge with medical guardrails.

After Delivered93Lighthouse performance on mobile — 100 / 100 / 100 on the rest

Measurement window: staging, 30 end-to-end tests greenConfidence / caveat: Built, not launched yet; production numbers follow the launch.

The system, in short.