Valhalla — the engine behind Guided Optimisation
It finds what is worth improving on your site and ads, asks for your approval, does the work, then measures. You can see the portal on a demo company, no account needed.
We build and run it ourselves. Updated:
The experience
What it actually looks like.
A real capture, 27 Oct 2026. The demo portal runs on a fictional company: the data in the capture is an example.
The problem · What we built
The problem
Small businesses pay agencies without seeing what was done and why. Monthly reports show numbers, not decisions.
What we built
An engine that analyses the site, the ads and AI visibility, proposes improvements ordered by impact, asks the client to approve, works one at a time and measures afterwards. The client sees everything in a portal: the queue, the sessions, the results, by voice and on the phone too.
Behind the build
Every change goes through the same loop: find → you approve → we work → we ship → we measure. Nothing changes on a client account without their approval.
Services actually used
Only the services that were really used in the project.
- AI agents & systemsAI that does a concrete job in the business, with rules and human approval.
- AutomationRepetitive work done automatically: no forgotten lead, no hand-copied report.
- Tracking & analyticsKnow what brings customers and what only spends budget.
- Google Ads & paid adsAd budget turned into customers, not just clicks.
- SEOBe easier to find on Google, without paying for every visit.
- GEO: visibility in AIFind out whether ChatGPT, Gemini and Perplexity recommend you, and what to improve.
Result
We do not publish numbers for this project yet. When a real, approved measurement exists, it appears here with its source.
Timeline
- done · Portal in production
- done · Voice in the portal: "Listen" and "Talk to Valhalla"
- done · Pilot-ready: 50 improvements shipped
- nowThe first subscription clients
Technology (for the curious)
Cloudflare WorkersD1Durable ObjectsR2Workers AIGemini LiveGoogle Ads APIGA4
Related work
More of the same kind.
LiveOwn product
Purceas.com — the site that is also the demo
Our own site: a free website analyser, an AI assistant that reads the page you are on and the client portal, in one place.
Digital services
Websites & landing pages · AI agents & systems · AI chatbots · SEO · GEO: visibility in AI · Tracking & analytics
LiveInternal system
Ads across 12 accounts, with leads counted correctly
Our system watching 12 ad accounts every day: it found an account reporting 1,891 "leads", of which ~180 were real.
Performance marketing agency
Google Ads & paid ads · Tracking & analytics · Automation · AI agents & systems
BetaOwn product
How ChatGPT, Gemini and Google AI describe you, in numbers
It measures how AI assistants describe you and whether a site change moves anything — with a sample and an interval, not anecdotes.
Own product, piloted on a dental clinic
GEO: visibility in AI · SEO · Tracking & analytics
For your business
Want something similar for your business?
Tell us what your company does. We tell you what we would build starting from here — and what cannot be copied as is.